What We Create
We Create High-Impact Ads for DTC eCommerce Brands.
1 decade of experience. Consistently high, proven ROAS. No fluff advertising.
Meta & Google Ads
We specialise in Meta (Facebook & Instagram) & Google Ads - A decade of experience in HIGH ROAS + the latest in AI.
Creative Design
We’ve worked with brands like Disney, Marc Jacobs, and many others to create scroll-stopping content + budget friendly options.
Email Marketing
We craft targeted email marketing campaigns that engage audiences, drive conversions, and build lasting customer relationships.
Quick ad reviews, 1:1 training, downloadable playbooks, and practical guides for DIY marketers + our Women's Collection.
The Online Lab
We Craft High-Impact Meta & Google Ads.
With over a decade of experience, we specialise in scaling eCommerce brands into the millions and over 90-500x ROAS results with mid - low budgets too(yes we have proof) with omni-presence through high-performing campaigns across Meta (Facebook & Instagram), Google and more. By combining human creativity with AI-driven precision, we create scroll-stopping visuals and data-led campaigns that consistently generate ROAS results that pack a punch.
As your creative partner and ad strategist, we’re dedicated to maximising ROI with omni-channel strategies that go beyond ads. From email marketing and design to SEO, we seamlessly merge innovation with the art and science of performance marketing. Our tailored approach ensures the agility and personalised service that larger agencies simply can’t match, delivering impactful results every time.
Expert Ad Setup, Scaling & Audits
A decade of generating 10-500x ROAS for DTC brands even on small budgets.
We're not just an agency.
At The Online Lab, we run high-performance Meta, Google, and omnipresent ad strategies for brands that want to scale.
But that’s not all we do. We’re also building a digital ecosystem for small business owners & students for on-the-go learning, Women’s Empowerment collections & more...
We're building collectives that move differently.
✨ Becoming HER: Women's Collection
For the woman who’s ready to rise—after losing herself in the noise.
Tools, downloads, and retreats for the woman reclaiming her confidence, power, fulfilment, identity, and voice—in life & work.
From one woman to another,
Jeannie - Founder, The Online Lab
Ambitious? Want to go freelance? Small Business? These are for you...
Feeling Lost in the Digital Jungle?
Feeling overwhelmed in the advertising and eccommerce space? Take action, clear the confusion—book a consultation for mentorship, or our agency services & skyrocket.
Introducing LabSchool
We're not just your go to for advertising expertise & management... We've been building a school! *Excited wiggle*
LabSchool (Coming soon) by The Online Lab, founded by Jeannie is your gateway to cutting-edge digital marketing education through our innovative pocket learning app. Tailored for freelancers, digital nomads, and small business owners, we’re here to help you thrive!
While our app is gearing up to launch on iOS, Android, and desktop, we’re igniting your journey with downloadable products and customised programmes. Join the ranks of brands that have already generated millions in revenue; now, we’re sharing the insider strategies that can propel you too!
Build your Bundle
The choice is yours. With our bundle builder, you can select any combination from our range of products. Happy discount day!
Your bundle
Add 3 products to save 30%
Pssst...All Bark & No Bite?
We’ve been scaling eCommerce brands for over a decade, delivering real results that drive growth and maximise ROI. While others promise the moon, we let our track record do the talking.
Why Choose Us?
- 10+ Years of Expertise: We’ve mastered the art of scaling ad campaigns across Meta and Google, helping brands grow sustainably.
- Proven Results: From skyrocketing ROAS to unlocking six- and seven-figure revenue, our strategies deliver measurable outcomes.
- No Fluff, Just Action: Every recommendation we make is grounded in data and tailored to your unique business goals.
Tom WeijandExec. Producer - Fearsome ProductionsJeannie and The Online Lab were just consummately useful, helpful and tremendously effective. Generating prodigious ROIs, I'm delighted to have found her. She's also about as hard-working and diligent as they come. She's friendly and approachable, but balanced in return, and you get no-nonsense direct answers without artifice. She always preferred to test rather than guess, which led to surprising insights.
Bruce MartinFounder/MD - Ginger JuiceJeannie has worked with me for many years on various high-profile clients. Jeannie is a true expert in paid social campaigns, consistently driving impressive ROAS improvements on Meta ads, from 4x to 1000x.
Sean HouseSenior Marketer - LeachsJeannie has been a pleasure to work with.She helped us ramp up our Facebook advertising activity, delivering excellent results and ROAS in the process.
Jeannie also provided fab advice and guidance to help us plan our future activity, and has always been on hand whenever I've had any Facebook related questions. I'd absolutely recommend you pick up the phone and give Jeannie a call for PPC support.
Gary JohnsonOwner Suite WorldWorking with Jeannie at The Online Lab was a game-changer for our marketing efforts. Her expertise in Meta and Google ads, combined with AI-driven strategies, helped us scale our brand like never before. Jeannie's technical skills, strategic thinking, and communication set her apart as a true industry leader. She has a remarkable ability to blend AI with marketing strategies, quickly identifying areas for improvement and using data to drive better results. Jeannie's professionalism, dedication, and attention to detail ensured the project stayed on track and exceeded our expectations. Highly recommended for anyone looking to scale their brand with AI in online advertising
Sylvia LavizaniMarketing Consultant - SomaconJeannie is absolutely fantastic to work with in every way. Working together on Facebook ad campaigns she consistently produces excellent results for our clients, advising on strategy and improving ROI. Jeannie is an expert on everything FB, from identifying targets and setting up campaigns to running ads and monitoring the results, her standards are very high and she always performs at the highest level possible. When things get really challenging she still manages to inject a bit of humour, - in short, I enjoy every minute working with her.
